Charlie Smurfit set up Ultimate Interior Design Ltd in early 2004, with the vision of offering practical interior design solutions at affordable prices and with the focus on exceptional customer service.

Having been an Account Director for a brand design company, with clients such as GSK, Unilever, Jacob’s & Polycell, Charlie is all to aware of the importance of managing client and supplier relationships as well as producing on brief designs surpassing client expectations.

Charlie has always harboured a strong interest in property, having worked on a handful of investment properties, both for sale and rent, since her mid 20s whilst working full time.

Currently, Ultimate Interior Design is working with property developers, architects, landlords, estate agents as well as individuals. Most projects are based in and around London, although in the past have included France and Cape Town.

Charlie is a Full Member and also a Committee Member of BIDA (the British Interior Design Association)